PR - public or media relations, is a process of making sustained and consistent representation on behalf of clients in the media - TV, Radio, newspapers, magazines and online. Unlike advertising, PR is “soft sell” as opposed to “hard sell”, persuasion as opposed to paid media, and diplomacy as opposed to force. It is a game of chance - there are no guarantees for coverage, unlike advertising.

But it is widely acknowledged that the impact of an interview or editorial coverage is three times greater than that of advertising. When you consider the cost of advertising in the national media - £20,000 for a full page in a national daily newspaper for example - the benefits of PR begin to become apparent.

WHEN WAS THE LAST TIME YOU BOUGHT A MAGAZINE FOR THE ADVERTS?

CLASSICAL MUSIC . VISUAL ART . SCHOOLS . COLLEGES . BOOKS . THEATRES

"WE ACHIEVED CONSIDERABLE INTEREST AND
NEW PATIENTS FOLLOWING A LENGHTY COLUMN
IN THE DAILY EXPRESS AND A FEATURE
IN ARENA MAGAZINE..."

DR. CHRISTIAN JESSEN, No.1 HARLEY ST.